Pantone is not just a company but a universally known language for identifying and matching colors. Launched in 2016, the app is the company’s largest digital solutions campaign since the system was introduced roughly 60 years ago. But what exactly is Pantone Studio? Who should use it? And how does it work? Keep reading to find out.
What Is Pantone Studio?
Pantone Studio is a color-finding, palette-creating app, formulated to let users identify colors for their online and offline design needs. With the ability to obtain official color names, RGB values, and HEX codes in seconds, it’s the most effective way of rapidly discerning color.
The app is only available for iOS, but don’t worry if you’re an Android user; Pantone has more to offer, just browse through the Color Tools section. Alternatively, you could check out these free color palette generators for Android.
Download: Pantone Studio for iOS (Free, in-app purchases available)
Who Could Benefit From Pantone Studio?
Color is not just for painters; other creatives who could benefit from the app are web designers, digital and graphic designers, photographers, interior designers, fashion designers, and more. Even if your medium isn’t digital, you could still use it to your advantage by envisioning what the finished product will look like.
For example, if you’re a fashion designer, you can apply a color to different fabric types on the app, such as cotton, leather, and metallic, to get an accurate picture of what it looks like on various textures and in diverse angles.
For our computer-savvy readers, you can try building a color palette using Python.
How to Use Pantone Studio to Create a Color Palette
The app can be slightly confusing for new users, but it’s actually pretty straightforward and easy to use once you get the hang of it—just follow the steps below.
1. Choose an Image
You may have a specific image in mind, or perhaps you’re just looking for inspiration. You may have even stumbled across something in real-time that you want to snap and upload immediately. Whichever way you decide to go about it, Pantone Studio has got you covered.
To search for an image, tap Colors Images Studio in the bottom left of your screen. You will be taken to All Photos, the images you’ve allowed the app to access from your device’s album. If you’re using an image you’ve already downloaded or snapped, open it in the app by tapping on it.
However, if you want to browse images, tap the down arrow next to All Photos at the very top of the screen, and choose to search for Inspiration, or browse Pinterest, Unsplash, or Tumblr for an image (you will need to link your accounts to use this option). Once you find one you like, tap the image.
To snap an image in real-time, from the home screen, tap the camera icon in the bottom left corner and make sure you allow access. When you position the camera to whatever it is you want to snap, five colors will appear on-screen in a central, vertical color palette. This palette will change with movement, so once you’re happy with it, hold still and tap the circle in the bottom center to snap a pic.
2. Choose Your Color Swatches
The first part of this step is optional if you’re happy with the color palette Pantone Studio chose, but if you’re not, it’s really easy to choose new colors. All you have to do is tap and hold the color circle of the color you want to change, then drag it to the area of the color you want to replace it with. You’ll see that the swatch at the top of the screen changes too.
You can view the exact color name, RGB values, and HEX code by tapping on the color. Once you have five colors, tap and hold each individual color swatch and drag it to the blank section at the bottom of the screen.
3. Create Your Color Palette
Before you save the palette, the app lets you test it out in various scenarios to get an idea of what it might look like as a logo, in interior design, or in digital art, for example. If you want to see this before moving to the next step, begin by tapping the info icon in the bottom center of the screen underneath the color swatches.
Next, tap Studio to visualize what your palette looks like when applied to the images provided. You can also go back and rearrange the swatch order to see different color patterns, or change the color entirely. When you’re satisfied, tap Details and give your palette a name so that it’s easier to find. You can also add a location and an image.
How to Use Your Pantone Studio Color Palette
Once you’ve created your palette, tap on the share icon in the top right corner and choose the option that applies to you…
If You’re an Adobe User
If you have an Adobe account or use any of its software, you can send the palette you created to the Creative Cloud. Once uploaded, you can then access the palette on select software through the swatches panel. Alternatively, if you want to upload it directly to Photoshop, you can do so too with one simple click.
You can also create the swatches directly on some Adobe software. For example, you can create and save a color palette in Adobe InDesign, and you can create an automatic color palette in Adobe Illustrator.
If You’re Using Other Software
If you want to find the color but don’t use Adobe, that’s okay. There are two ways you can do it manually:
- Upload the image to whatever app or software you’re using. For this example, we are using Tayasui Sketches. With the eyedropper tool, select the color and save it as a swatch, or apply it directly to your brush. You can then go ahead and use the color on another project.
- Manually enter the RBG value or HEX code. Most software will allow you to adjust or manually input the color values. For example, the blue color we picked on Pantone Studio has an RGB value of 0, 36, and 156.
Create Your Own Color Palettes
While there are other ways to source color, none is more esteemed than Pantone. With more than 10,000 hues to offer, Pantone Studio gives you a new perspective into the world of color that defines your creativity.