My Pivot Journal: Evans Akanno’s journey to becoming a creative designer

My Pivot Journal is a Ventures Africa weekly sequence documenting people’s job transitions from one particular sector to another, in particular to tech.

Evans Akanno is a domestic title in Africa’s creative house. And he is steadily starting to be a drive in the global resourceful room. But ahead of this multi-talented tech resourceful had his identify outlined in Forbes Africa 30 Under 30 Course of Achievers in Engineering, he experienced enjoyable mixing chemical substances in science class. In this article is Evans Akanno’s pivot journal.

How it started off

I was a large nerd in my early a long time, with a keenness for science, one that was unparalleled in my college. From math to chemistry, I loved understanding about the world of science and experimenting with different factors and compounds. So of system, I analyzed industrial chemistry for my to start with degree. 


I identified graphic layout and branding when looking at by journals and advertisements for major makes, and I was promptly hooked. I was nonetheless in college then. I learnt some basic issues about graphic style and design, but I didn’t do considerably with my new curiosity till later. Right after graduating, I commenced hunting for careers similar to my degree. I bought an internship at NNPC. But as Steve Work opportunities famously said, “the only way to do terrific function is to really like what you do.” This uncomplicated quote encouraged me to build a job out of my fascination in layout. So, whilst I searched for positions relevant to my degree, I improved my graphic design techniques.

Evans Akanno


I started off by looking at tutorials and researching portfolios of other designers. I would go through content, publications, and magazines about style and design, software program, and advertising and marketing. I continue to do this to day. I’m an avid learner, and I generally have to analyze marketplace tendencies and buyer conduct though I develop electronic goods. As a self-taught designer, I improved by breaking down every resourceful piece I came throughout into their basic parts to uncover the craft behind them.

In 2012, I began freelancing. I took work opportunities to produce logos and social media layouts. I designed styles for individuals who needed to update their display photos on Blackberry messenger and demand as little as #400 for every design and style. Some clients paid out by means of airtime. Following a even though of freelancing and honing my techniques, I founded the Evans Akanno resourceful company. I wished to assistance much more startups and modest companies maximize their on the net existence by developing their brand identities, web sites, and advert products. That similar yr, I got my first 9 to 5 work. I joined the rocket world wide web workforce to build I started off doing the job on the crew as a graphic designer, making the brand and brand products, but I before long moved up to the purpose of brand name/advertising and marketing designer. Immediately after my stint with Jumia, I obtained a task at as a inventive strategist. There, I bought to design and style electronic strategies to drive conversions throughout many advertising and marketing channels. Two decades immediately after these encounters, I rebranded the Evans Akanno artistic agency and renamed it Cregital (artistic-digital) in 2015.

But I have to acknowledge there ended up issues. First, when I started my company, I experienced confined obtain to capital. Also, it was not uncomplicated to build the proper crew. I experienced to be resilient due to the fact of the at any time-changing industry traits. I just saved learning, expanding my awareness and competencies. I imagine that staying open up to new ideas and systems is just one of the most important traits for any successful experienced. Eventually, my passion for resourceful style and technological know-how has built my vocation transitions easy.

How it’s likely

I have been a electronic entrepreneur for in excess of ten several years. I use my skills in branding, internet design and style, person experience, and interface design to assist enterprises produce solutions that make a variation. Essentially, I make digital goods that are stunning and effortless to use. My design solution is about minimalism, simplicity and accessibility for most people. A common workday for me requires collaborating with designers and builders to kind lean merchandise teams, guiding firms from thought to launch even though adhering to my style and design philosophy. We spend a lot of time reviewing the products and solutions and sites we are creating for purchasers and obtaining spontaneous brainstorming sessions.

It has been a bittersweet but satisfying journey. From developing Cregital , an award-profitable digital company building sites and branding for startups and established African companies to setting up a link-in-bio device, serving hundreds of African creators and influencers, to an acquisition by Flutterwave. My artistic do the job has been regarded by corporations like Google, AWWWARDS, and the upcoming awards Africa. Cregital was also awarded the ideal web enhancement enterprise for three consecutive decades at the Nigerian technologies awards. In 2019 I was honored to be part of the Forbes Africa 30 Below 30 Course of Achievers in Know-how. In 2021, I moved to the United states of america to analyze entrepreneurship and innovation. That is when I began investigating about no-code platforms. That is what led me to establish my most up-to-date venture, Vzy a no-code system that enables folks produce their have lovely internet websites. It has been an amazing journey, and I am looking ahead to the upcoming with good anticipation.

Vocation hack

Keep targeted on the finish purpose but continue to be versatile with the journey. Lifestyle often has other strategies.