Supple’s Meeting Place identity features ‘M’ that looks like home

The developed surroundings comms agency will use its new M monogram as a photographic framing system and for brand name animation.

Supple Studio has designed the visible identification of communications agency Conference Spot with an animated symbol which will come collectively to reference the M of Assembly though revealing a household, in reference to the designed atmosphere.

Conference Location is effective across the built surroundings sector, producing its focus on viewers a combine of land promoters, asset managers and scheduling and growth specialists. Supple gained the get the job done pursuing a credentials pitch, soon after being advisable to the business by Taxi Studio. Taxi had now done the tactic phase for Conference Place’s rebrand and necessary a lesser agency to apply it as a new id.

According to Meeting Place’s head of style and design and electronic Mike Jenkins, the agency’s identity had not held rate with its price of growth. The new identity seeks to highlight Meeting Place’s ambition to make certain the built environment is employed as “a power for good”, says Jenkins.

The id is built all around the agency’s two pillars – men and women and progress – trying to find to “show the good modify that can occur when they meet”, claims Supple founder and inventive director Jamie Ellul.

The iconographic emblem contains two shapes which sign up for to generate an M monogram. The moment overlapped, the styles also form a residence at the centre of the icon.

Supple utilized the icon as a graphic unit throughout the model, making use of it to body pictures. In animations, photographs show up in the household shape at the centre of the symbol “to illustrate what comes about in the conference place involving the two things [people and progress]”, Ellul points out.

Geometric styles also feature in Assembly Place’s new set of icons, which signify the features of a home, this kind of as its social price and irrespective of whether there is electrical automobile charging onsite.

Meeting Place’s logotype is dependent on a Google Font by Philatype named Sen, which is a Geohumanist (geometric Humanist) sans. Supple chose the typeface for its “modern nonetheless friendly” fashion and tweaked it “to equilibrium the phrases when stacked on top of each individual other” suggests Supple layout director Becks Skinner.

The agency was formerly called Meeting Place Communications and its identify was usually abbreviated to MPC. Taxi Studio altered the name as section of its approach. Ellul states the biggest problem was “activating the Meeting Location title in a way that felt surprising and fresh”. Supple worked with copywriter Tom Brown to reach this, “from business enterprise messages to much more witty engaging moments”, he provides.

Some of the colors in the palette, this sort of as orange and stone, reference bricks and ashlar stone, according to Skinner. She states that the pink and purple were preferred “to compliment and give a imaginative feel” to the brand.

Assembly Place’s new title and id has rolled out across its redesigned web-site, presentation and report templates, office signage and celebration graphics.